Climate Policy Engagement Analysis
Climate Policy Engagement Overview: The European Brands Association (AIM) has limited engagement on climate-related policy in Europe, taking positive top-line position on climate policy while advocating for less ambitious circular economy legislation on packaging and packaging waste.
Top-line Messaging on Climate Policy: The European Brands Association’s (AIM) top-line messaging on climate policy is broadly positive. In a 2023 Environmental Working Group Report, the organization explicitly supported the aims of the UN Paris Agreement. In a LinkedIn post published in October 2024, AIM “supported clear, actionable policies for the green and digital transitions" in the EU's 2024-29 policy agenda. AIM appeared to support emissions reductions broadly in line with IPCC recommendations, for example it seemed to support a climate-neutral economy by 2050 in a January 2024 joint industry letter and supported mitigating emissions through land-use techniques in a February 2023 Environmental Working Group Report.
Engagement with Circular Economy Climate-Related Regulations: The European Brands Association (AIM) did not appear to engage with specific climate regulations such as renewable energy policies or carbon taxes in 2023-25. However, the association actively engaged on EU circular economy climate-related regulations, focusing on the issue of packaging minimization in key policies, such as in a November 2023 position paper. Despite stating some support for the EU’s Packaging and Packaging Waste Regulation in 2023-24, the association strategically engaged throughout the policymaking process to lower the ambition of the packaging minimization measures, for example, on LinkedIn in February 2024. It also advocated that Member States should not implement more ambitious regulations than the PPWR at national level, for example, in a joint statement in December 2023.
Positioning on Energy Transition: InfluenceMap did not detect positions from the European Brands Association (AIM) on energy transition policy.
InfluenceMap collects and assesses evidence of corporate climate policy engagement on a weekly basis, depending on the availability of information from each specific data source (for more information see our methodology). While this analysis flows through to the company’s scores each week, the summary above is updated periodically. This summary was last updated in Q1 2025.