European Brands Association (AIM)

Sector

Retailing

Headquarters

Brussels, Belgium

Official Website

aim.be

Climate Policy Engagement Analysis

Climate Policy Engagement Overview: The European Brands Association (AIM) has limited engagement on climate-related policy in Europe, taking positive top-line position on climate policy while advocating for less ambitious circular economy legislation on packaging and packaging waste.

Top-line Messaging on Climate Policy: The European Brands Association’s (AIM) top-line messaging on climate policy is broadly positive. In a 2023 Environmental Working Group Report, the organization explicitly supported the aims of the UN Paris Agreement. In a LinkedIn post published in October 2024, AIM “supported clear, actionable policies for the green and digital transitions" in the EU's 2024-29 policy agenda. AIM appeared to support emissions reductions broadly in line with IPCC recommendations, for example it seemed to support a climate-neutral economy by 2050 in a January 2024 joint industry letter and supported mitigating emissions through land-use techniques in a February 2023 Environmental Working Group Report.

Engagement with Circular Economy Climate-Related Regulations: The European Brands Association (AIM) did not appear to engage with specific climate regulations such as renewable energy policies or carbon taxes in 2023-25. However, the association actively engaged on EU circular economy climate-related regulations, focusing on the issue of packaging minimization in key policies, such as in a November 2023 position paper. Despite stating some support for the EU’s Packaging and Packaging Waste Regulation in 2023-24, the association strategically engaged throughout the policymaking process to lower the ambition of the packaging minimization measures, for example, on LinkedIn in February 2024. It also advocated that Member States should not implement more ambitious regulations than the PPWR at national level, for example, in a joint statement in December 2023.

Positioning on Energy Transition: InfluenceMap did not detect positions from the European Brands Association (AIM) on energy transition policy.

InfluenceMap collects and assesses evidence of corporate climate policy engagement on a weekly basis, depending on the availability of information from each specific data source (for more information see our methodology). While this analysis flows through to the company’s scores each week, the summary above is updated periodically. This summary was last updated in Q1 2025.

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InfluenceMap Score for Climate Policy Engagement

C

Performance Band

63%

Organization Score

8%

Engagement Intensity

Primary Evidence

All primary evidence used to inform the analysis of European Brands Association (AIM) can be found in the two tabs below below. In the first tab, hyperlinks in each cell of the matrix provide access to evidence collected on European Brands Association (AIM)'s direct policy engagement activities. The second tab provides a record of any links between European Brands Association (AIM) and the Industry Associations stored in the LobbyMap database.

DATA SOURCES
QUERIES
Main Web Site

Main Web Site

Corporate Media

Corporate Media

CDP Responses

CDP Responses

Direct Consultation with Governments

Direct Consultation with Governments

Media Reports

Media Reports

CEO Messaging

CEO Messaging

Financial Disclosures

Financial Disclosures

Communication of Climate Science

20NSNSNSNSNA

Alignment with IPCC on Climate Action

11NA2NSNSNA

Supporting the Need for Regulations

10NANSNSNSNA

Support of UN Climate Process

1NSNANSNSNSNA

Transparency on Legislation

2NSNANSNSNSNA

Carbon Tax

NSNSNANSNSNSNA

Emissions Trading

NSNSNANSNSNSNA

Energy and Resource Efficiency

-10NA010NA

Renewable Energy

NSNSNANSNSNSNA

Energy Transition & Zero Carbon Technologies

NSNSNANSNSNSNA

GHG Emission Regulation

NSNSNANSNSNSNA

Disclosure on Relationships

0NSNANSNSNSNA

Land Use

0NSNANSNSNSNA