InfluenceMap Score
Performance Band
Organisation Score
Relationship Score
Hamamatsu, Japan
Official Web Site:

Climate Lobbying Overview: Suzuki appears to have broadly negative engagement with a variety of climate policy streams globally. Despite some positive top-line messaging on climate policy, in 2020-22, the company has opposed regulatory efforts to increase the stringency of emission standards for vehicles in the US, India and New Zealand.

Top-line Messaging on Climate Policy: Suzuki appears broadly supportive of carbon neutrality, however it is unclear whether it supports 2050 targets in line with IPCC. The company has also not explicitly stated support for the Paris Agreement. In a September 2021 blog post, Suzuki appeared to support net-zero or climate neutrality targets, although it is unclear whether the company supports near-term action to achieve these goals. In February 2021, according to a Reuters media report, Toshihiro Suzuki, president of Suzuki Motor Corp, recognized the company’s need to respond to a global push towards lower emissions and carbon neutrality. Chairman of Maruti Suzuki India Limited (MSIL), a subsidiary of Suzuki Motor Corporation, R C Bhargava, similarly expressed support for climate neutrality targets in an August 2021 Economic Times article, while remaining ambiguous whether supporting near-term action to achieve such goals. The same article also reported Maruti Suzuki’s Chairman advocating for less ambitious government regulation to respond to climate change in India.

Engagement with Climate-Related Regulations: Suzuki appears unsupportive of specific ambitious climate policies globally. In a November 2021 New Zealand consultation response, Suzuki strongly opposed higher CO2 targets for light-duty vehicles included in the country’s Clean Car Bill, arguing that the proposed targets are unachievable and emphasizing affordability and supply concerns. Suzuki instead appeared to call for CO2 reduction through the use of hybrid vehicles and warned that Suzuki may have to pull out of the New Zealand market if the policy is passed.

In India, according to a March 2021 Reuters report, Maruti Suzuki was part of a delegation that directly advocated for policymakers to delay CAFE (Corporate Average Fuel Efficiency) standards for vehicles. In August 2021, an Economic Times news article reported that Maruti Suzuki Chairman, R C Bhargava, publicly opposed CAFE II regulations in India, emphasizing that the new stage of energy efficiency norms would hold back the growth of the auto industry. Similarly, a March 2022 Economic Times news article further reported Kenichi Ayukawa, CEO of Maruti Suzuki, stating that the automotive industry has been pushing back against CAFE II emission norms in India. However, in a June 2022 Business Standard news article, a Maruti Suzuki senior executive expressed support for government investment in renewable energy.

In December 2020, Suzuki Motor Corporation was part of the large coalition of auto companies that lobbied for a uniform national approach to emission regulations in the United States, supporting President Trump’s legal effort to roll back emission standards and withdraw California’s right to enforce its own, more stringent regulatory scheme, according to an Associated Press media report.

Positioning on Energy Transition: Suzuki appears to take a negative position on the energy transition. In a November 2021 New Zealand consultation response, Suzuki strongly opposed measures to accelerate the electrification of light-duty transportation in New Zealand's proposed Clean Car Bill, advocating for the long-term use of ICE-powered and hybrid vehicles, and emphasizing the high costs of EVs for consumers. Maruti Suzuki Chairman, RC Bhargava, has consistently advocated for a long-term role for the internal combustion engine over the electrification of transportation in India, for example in a June 2022 Hindu Business Line news article. In a March 2022 Economic Times news report, Bhargava suggested that the energy mix transition in India is unaffordable, calling on the government to instead support alternative ICE technologies such as CNG, bio-CNG, ethanol, and hybrid vehicles, as well as proposing lower taxation for CNG and hybrid vehicles. Hisashi Takeuchi, CEO of Maruti Suzuki, also advocated for the use of LNG in light-duty vehicles, according to an April 2022 Hindu Business Line article.

Industry Association Governance: Suzuki has not disclosed its membership to industry associations on its corporate website, nor has it published a review of alignment with its industry associations. In its 2021 CDP response, the company only disclosed its membership to the Japanese Automobile Manufacturers Association (JAMA), which has mostly negative engagement on Japanese climate legislation, and where Toshihiro Suzuki, president of Suzuki Motor Corporation, is a vice chairman. Furthermore, CEO of Maruti Suzuki, Kenichi Ayukawa, is the president of the Society of Indian Automobile Manufacturers (SIAM), which appears to have mostly negative positioning on Indian automotive climate policy. Suzuki is also a member of the Alliance for Automobile Innovation in the US, and the Japan Business Federation (Keidanren) in Japan, both of which have mixed engagement with climate legislation.

Strength of Relationship

How to Read our Relationship Score Map

In this section, we depict graphically the relationships the corporation has with trade associations, federations, advocacy groups and other third parties who may be acting on their behalf to influence climate change policy. Each of the columns above represents one relationship the corporation appears to have with such a third party. In these columns, the top, dark section represents the strength of the relationship the corporation has with the influencer. For example if a corporation's senior executive also held a key role in the trade association, we would deem this to be a strong relationship and it would be on the far left of the chart above, with the weaker ones to the right. Click on these grey shaded upper sections for details of these relationships. The middle section contains a link to the organization score details of the influencer concerned, so you can see the details of its climate change policy influence. Click on the middle sections for for details of the trade associations. The lower section contains the organization score of that influencer, the lower the more negatively it is influencing climate policy.