Zero Emission Transportation Association (ZETA)

InfluenceMap Score
Performance Band
Organisation Score
United States
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Climate Lobbying Overview: ZETA has active, positive engagement with U.S. climate regulation, consistently advocating for regulatory measures towards the electrification of transportation in the U.S, specifically the full adoption of EVs by 2030.

Top-line Messaging on Climate Policy: ZETA appears broadly supportive of the need for policy to respond to climate change. In a January 2021 Wall Street Journal article, the executive director of ZETA, Joe Britton, calls for tougher government regulation to accelerate the market’s adoption of electric vehicles. ZETA does not appear to have publicly disclosed a position on the Paris Agreement or 1.5°C or 2°C targets to limit global warming.

Engagement with Climate-Related Regulations: ZETA appears to be supportive of energy efficiency standards in the U.S. In an August 2021 Twitter post, the industry association highlighted the importance of enacting ‘ambitious fuel standards to confront the escalating climate crisis’, while in a 2021 Issues in Science and Technology Op-ed, the executive director of ZETA, Joe Britton, proposed setting strong fuel economy standards.

ZETA has also advocated for strong GHG emissions standards for vehicles, for example in a July 2021 joint letter to Congress, and an August 2021 press release. The latter emphasizes the need for states like California to be able to set their own, often more ambitious, GHG emissions standards for vehicles.

Positioning on Energy Transition: ZETA strongly supports numerous regulatory measures towards the electrification of transportation and has consistently advocated for the full adoption of EVs in the US by 2030. A July 2021 lobbying report revealed that ZETA has directly advocated for legislation that promotes transportation electrification, including legislation related to budgeting for infrastructure improvements, and tax incentives for electric vehicles. For example, executive director of ZETA, Joe Britton, directly advocated to Congress for full vehicle electrification by 2030, testifying before the House Energy and Commerce Committee Hearing on "The Clean Future Act: Driving Decarbonization of the Transportation Sector' in May 2021.

Furthermore, in a March 2021 letter to the U.S. House Committee on Transportation and Infrastructure, ZETA called for investment in an extensive EV charging infrastructure network across the U.S. In a September 2021 joint letter to Congress, ZETA directly advocated for policymakers to expand the alternative fuel infrastructure tax credit to incentivize the deployment of EV charging infrastructure. In an August 2021 press release, ZETA’s executive director advocated for the Infrastructure Investment and Jobs Act (IIJA), which represents a significant investment in upgrading infrastructure in the U.S, while in a September 2021 letter to Congress, ZETA advocated for clean energy and transportation tax credits, among other initiatives to spur EV adoption in the Build Back Better Act. Additionally, in an August 2021 joint letter, ZETA appeared to support the adoption of the Advanced Clean Truck (ACT) rule, aimed at accelerating the electrification of commercial vehicles.

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